• Traci Macfarlane

Hair & Makeup Tips for your Next Zoom Call

Have you been doing a lot of Zoom calls lately? Do you feel like your webcam just isn't flattering? We've got some tips to help!

Over the last few months, there have been considerable changes in the way we live our lives and video has become so important. With physical distancing, we've started to use video conferencing apps a lot more regularly to bridge the social gap. That's great in theory, but it raises a whole new set of cosmetic questions!

Whether you're using Zoom, FaceTime, Skype, or another video conferencing tool, hopping on camera might make you feel a bit self-conscious. If you want to look as put together as possible when you get on the webcam, here are some of our best hair and makeup tips to look your absolute best on your next Zoom call!

Makeup for Video Calls

A significant problem with many webcams is that the video quality isn't fantastic. Even if you have a top-of-the-line webcam, you still might look washed out and pale, or worse yet blotchy! Not the look you want while you're chatting with your coworkers or friends.


Tip #1 is to check your lighting. This makes a huge difference. If you've ever wondered why all those Instagram stars and YouTubers look so good, it's because they've set up a ring light. If you want to get serious about your lighting, you could order a ring light online, but the most important thing is to try to position your lighting so that it's as clear and even over your face as possible.

Rather than have it in a dimly-lit bedroom, try to get as much natural light on you as possible. Positioning yourself near a window when you're on camera can make a difference, with the light on your face rather than backlighting you from behind. That way, the light from outside will hit your face symmetrically, giving you a more natural look, and real sunlight is much more flattering than most indoor light bulbs.

Camera Angle

The angle of your camera also makes a difference. Try to have the camera either directly in front of you or slightly higher looking down. Never point the camera up, under your chin. Trust us, we've learned that the hard way. 😜 Also consider your backdrop and location since those can all impact how you're perceived on camera.

Application & Products

The other thing to consider is that your usual makeup regimen might not be quite right for your webcam. Webcams are pretty limited and most makeup won't show up in the video, especially if you lean towards a natural look in your everyday makeup look. You might need to apply more makeup than usual, taking more time to sculpt and create additional facial definition. A little extra contouring can go a long way!

You also don't want to end up looking shiny on your video calls, so try going with a more matte foundation really helps. A bold feature, like a stronger lipstick or more dramatic eyes, can help give you the clear and bright look that you want on camera.

In our experience, many all-natural makeup brands work fabulously for video conferencing calls, and we offer many of them through our Thair boutique:

  • Urban Minerals, for example, offers fantastic lipstick, foundation, and face contouring products.

  • True Glue is exactly what you want to help your lashes "pop."

  • Butter London products are excellent across the board, great for your face, lips, and eyes.

  • BrowGal eyebrow products will help enhance your expressiveness on camera.

  • And we can't stop talking about the incredible results we've been getting with FitGlow Beauty products!

The next solution is to do what the movie stars do and yell "Makeup" before you start shooting! As your makeup will likely look different on camera than it will in the mirror, it can help to have a professional outside eye guiding you on the best application methods. With that in mind, we're so excited to announce that we have a new makeup artist working at Thair: Rita Rusu! And she is available on-demand for video calls to help you with your makeup!

Once we reopen, Rita will be doing in-person makeup demos at Thair on the last Saturday of every month, but at the moment, don't be shy to take advantage of her on-demand for video calls. On these calls, she'll walk you through the process of applying your makeup so you'll look picture perfect on webcam.

Hair on Camera

Though you don't need to put hours of work into your hair prior to a Zoom call, you also don't want to look like you just fell out of bed, even if you DID just fall out of bed!

If you're looking for the low maintenance option, throwing your hair up into a messy bun at the top of your head is a great look. For a hot (virtual) date, you might want to try something a little more extravagant…

One of the fun things about the stay-at-home guidelines is that it's a nice opportunity to try something new. Shiny luscious hair comes across beautifully on camera, so this could be a great time to try some new products. For example, why not try a hair mask like John Masters Rose Milk Hair Mask or Neuma Moisture Mask. Maybe try something entirely new, like going heat-free for a few days, just to see what happens. If you have a business meeting, you can always default back to the messy hair bun look!

For Gosh Sake, Wear Pants!

This might be more of a problem with men than with women, but a hilarious side effect of the pandemic is the number of people who have literally been caught with their pants down on Zoom calls or live video! More importantly, wear something that makes you feel good. Just because you could be wearing pyjama bottoms on your Zoom calls doesn't mean that you should. You'll feel so much better about yourself if you throw on some clothing that makes you feel your best.

The last few weeks and months have been a struggle for all of us, but as the popularity of Zoom shows, we've started to adapt! The great news is that physical distancing guidelines are being relaxed around the world. So while this isn't a guarantee that you'll be able to book an in-person appointment at the Thair Hair Boutique & Spa soon, eventually we'll be back! In the meantime, you can always book a video session with Rita. Then once we're back, believe us, we can't wait to see you!




  • Facebook
  • Instagram


Thair - 2020